Michal Soukup is an award-winning product designer with a business-first mindset. For 15+ years, he’s helped brands connect with their audiences across various platforms, delivering measurable results and 5-star digital experiences.

Having lived in the Netherlands, Croatia, Italy, and Czechia, Michal brings a unique global perspective to his work. His designs have shaped products for leading companies like Alteryx, AdButler, SKODA, LiveStyle, General Electric, Emplifi, and more.

In 2022, Michal launched a hair care brand, selling thousands of products in its first year—proving that great design drives business success.

Beyond design, he’s passionate about aquascaping, videography, custom water-cooled PCs, and lifelong learning.