Strategy Design Consultancy
Design that Users Love and Businesses Thrive on
Great design drives success. Enhance user engagement, improve conversions, and optimize key business metrics with a strategic, user-centered approach.
Partnered with Leading Global Brands
A product designer with deep business expertise.
Michal Soukup is an award-winning product designer with a business-first mindset. For 15+ years, he’s helped brands connect with their audiences across various platforms, delivering measurable results and 5-star digital experiences.
Having lived in the Netherlands, Croatia, Italy, and Czechia, Michal brings a unique global perspective to his work. His designs have shaped products for leading companies like Alteryx, AdButler, SKODA, LiveStyle, General Electric, Emplifi, and more.
In 2022, Michal launched a hair care brand, selling thousands of products in its first year—proving that great design drives business success.
Beyond design, he’s passionate about aquascaping, videography, custom water-cooled PCs, and lifelong learning.
Selected Work
The market-leading social media marketing platform, trusted by over 9,100 brands worldwide.
Emplifi Inc. - Customer Experience & Social Media Marketing Platform
My Own Projects
Redefining the hair care industry. Thousands of sales monthly—and growing.
meer.care
A dream turned into a brand. Built from scratch with passion and persistence.
Bridging the gap between hardstyle fans and the biggest radio station—seamlessly through our desktop app.
q-player.com
Developed in Electron, celebrated by the community. Featured in the Electron Gallery and earning GitHub stars.
Unleashed the gaming beast in players with WoW gaming servers.
wowfuture.eu (Archived)
Developed and operated private gaming servers for multiple versions of World of Warcraft and other games.
Naturally Creative. Endlessly Versatile.
Years of culturally relevant work and a well-honed creative process didn’t happen overnight. From photography to building custom computers, I’ve always been driven by curiosity — pushing boundaries and staying ahead of the curve.
Here are some snapshots from the things I love doing.
Award-Winning. Certified. Unstoppable.
As AI takes over routine tasks, creativity and design will be the ultimate competitive edge. Choose your design partner wisely—because in a world of automation, exceptional design is what truly sets you apart.
