Obsessed fans. Deep brand history. Digital Transformation.
One of the world’s largest music event producers, LiveStyle boasts various leading live music properties. LiveStyle produces and promotes single and multiday music festivals across North America, Europe, South America, Australia, and Asia, such as Electric Zoo, Spring Awakening, Life In Color, Thunderdome, Tomorrowland, Qlimax, DefQon.1, and so on. LiveStyle also owns Beatport, the preeminent e-commerce platform for DJs, producers, and dance music fans that helps launch the careers of the best underground artists and define global music culture.
Help brands within LiveStyle Holding connect with their audiences and decrease their dependence on social networks like Facebook. Design a platform to serve as a strategic place for upcoming digital transformation.
The all-new touchpoint that provides flexibility for future growth gathers data for festival development and suits all companies within LiveStyle holding.
Strategy
Web Design & Development
User Experience Design
User Interface Design
Research
Social Media and Email Campaign
Digital and Printed Marketing Assets
9171 Wilshire Blvd.
Suite 500
Beverly Hills, CA 90210
Solid Strategy
We worked closely with the LiveStyle leadership to craft the strategy.
We emerged all the challenges the organization faced in our facilitated sessions and prioritized the needs and goals of the business and its dedicated customers. This became the groundwork for their digital activities in the upcoming years.
LiveStyle festivals are the haven for fans obsessed with dance music. Using unique user profiles, we painted a clear picture of demographics, psychographics, and all the needs and wants.
Dance Music Fans
Natives
Conformists
During the strategy sessions, we surfaced the critical pillars of brand personality. This later became a framework for everything created for LiveStyle.
For the Love of Music
As a part of the strategy, we defined the positioning statement and helped to realize the particular consumers' needs. Thanks to this, we always had a clear picture of establishing an even stronger position for all brands within LiveStyle holding.
That Matters
To create an adequate experience and atmosphere that fits multiple brands within LiveStyle holding. We went deep into the user journey and concluded multiple low-fidelity prototypes to test and determine a comprehensive user experience.
We ran multiple audits on the app early in the process and carefully studied qualitative and quantitative results. The insights we gained influenced the app's structure and offered features.
Low fidelity prototype we did early in the process.
It captures hierarchy, identifies the flow of the user’s journey, and sorts out information architecture.
We have identified multiple pillars as an excellent opportunity to enhance users' experience while visiting events or interacting with any brand.
Every digital product strives to balance business goals and user needs. But what if products must be flexible enough to fulfill more than one company's business goal? While the primary business goal for almost every company within LiveStyle holding was to make it easier for users to buy event tickets, we had to fulfill multiple user goals and needs. We designed and developed a design system based on components ready to be implemented where needed and ultimately able to be reskinned as required for every single company.
LiveStyle platform in the look of the 'Thunderdome' brand.
The homepage timeline was adjusted to the needs of Thunderdome with gamification and community features.
Only a small sample of companies and brands that exist within LiveStyle holding and for which we had to account our solution to.
LiveStyle platform in the look of the 'Q-dance' brand.
The homepage timeline was adjusted to the needs of Q-dance with more merchandise and ticket features.
Every digital product strives to balance business goals and user needs. But what if products must be flexible enough to fulfill more than one company's business goal? While the primary business goal for almost every company within LiveStyle holding was to make it easier for users to buy event tickets, we had to fulfill multiple user goals and needs. We designed and developed a design system based on components ready to be implemented where needed and ultimately able to be reskinned as required for every single company.
Unique Live Mode Homepage, taking the user to the center of the action.
LiveStyle hired a dedicated team of editors that produced content directly from festivals.
LiveStyle platform in the look of the 'Q-dance' brand.
The homepage timeline was adjusted to the needs of Q-dance with more merchandise and ticket features.
We have created a new touchpoint that users can visit and return to more than once daily. This generated a lot of new traffic, improved bounce rate (18% drop), and surged page views, and that's just one company. The platform and design system we created will be expanded to more companies within LiveStyle holding soon.