Obsessed Fans. Rich Brand Legacy. Seamless Digital Transformation.
Originally founded as SFX Entertainment, Inc., the company underwent a strategic transformation and rebranded as LiveStyle, Inc., evolving into one of the world’s leading music event producers and digital music platforms.
LiveStyle is one of the world’s largest music event producers, hosting and promoting some of the most renowned live music experiences across North America, Europe, South America, Australia, and Asia. From single-day events to massive multi-day festivals, LiveStyle brings together global audiences through electrifying productions and unforgettable performances.
Its portfolio includes iconic festivals such as Electric Zoo, Spring Awakening, Life In Color, Thunderdome, Tomorrowland, Qlimax, and DefQon.1, each shaping the landscape of electronic music culture.
Beyond live events, LiveStyle owns Beatport, the leading e-commerce platform for DJs, producers, and dance music enthusiasts. Beatport plays a pivotal role in launching underground artists, curating cutting-edge sounds, and defining global music culture, making it an essential hub for the electronic music industry.
Empower LiveStyle Holding brands to build direct, meaningful connections with their audiences while reducing reliance on social networks like Facebook. Develop a dedicated platform as the foundation for their digital transformation, creating a centralized, brand-owned ecosystem that enhances engagement, strengthens loyalty, and drives long-term growth.
A next-generation touchpoint designed for scalability and future growth, seamlessly integrating data collection to drive festival development while serving the diverse needs of all brands within LiveStyle Holding.
Strategy
Web Design & Development
User Experience Design
User Interface Design
Research
Social Media and Email Campaign
Digital and Printed Marketing Assets
9171 Wilshire Blvd.
Suite 500
Beverly Hills, CA 90210
Solid Strategy
We collaborated closely with LiveStyle’s leadership to develop a comprehensive strategy, identifying key challenges through in-depth facilitated sessions. By prioritizing both business objectives and audience needs, we established a strong foundation for their digital transformation, ensuring sustainable growth and innovation for years to come.
LiveStyle festivals are a sanctuary for dance music enthusiasts, attracting a deeply passionate global community. By leveraging unique user profiles, we gained rich insights into demographics, psychographics, and audience preferences, allowing us to craft personalized experiences that resonate with fans and enhance engagement.
Dance Music Fans
Natives
Conformists
During the strategy sessions, we identified the core pillars of LiveStyle’s brand personality, forming a strategic framework that guided all creative and digital initiatives. This foundation ensured consistency, authenticity, and long-term brand alignment across every touchpoint.
For the Love of Music
As part of the strategy, we defined a clear positioning statement and identified key consumer needs. This provided a strategic foundation for strengthening the market presence of all brands within LiveStyle Holding, ensuring alignment with audience expectations and long-term growth.
To craft a seamless experience that aligns with multiple brands within LiveStyle Holding, we conducted an in-depth analysis of the user journey. Through multiple low-fidelity prototypes, we tested and refined the platform, ensuring a comprehensive, intuitive, and scalable user experience that meets the needs of diverse audiences.
We conducted extensive audits early in the development process, analyzing both qualitative and quantitative data to gain deep user insights. These findings played a crucial role in shaping the app’s structure and feature set, ensuring an optimized, data-driven experience tailored to user needs.
Early in the process, we developed a low-fidelity prototype to establish hierarchy, map user flow, and refine information architecture. This foundational step ensured a clear, structured, and user-centric experience before advancing to full-scale design and development.
We identified key experience pillars as strategic opportunities to enhance user engagement, whether attending events or interacting with any brand within LiveStyle Holding. These insights shaped a seamless, immersive, and value-driven experience across all touchpoints.
Every digital product must strike a balance between business objectives and user needs, but what happens when a platform must adapt to multiple companies' goals within a single ecosystem?For LiveStyle Holding, while the primary objective across brands was to simplify ticket purchasing, we recognized the need to address diverse user goals and experiences. To achieve this, we designed and developed a modular design system, built on flexible, reusable components that can be seamlessly implemented where needed. This system allows for easy customization and reskinning, ensuring each brand maintains its unique identity while benefiting from a scalable and cohesive digital framework.
The LiveStyle platform was seamlessly adapted to reflect the Thunderdome brand, ensuring an authentic and immersive experience for its dedicated fan base. The homepage timeline was customized to meet Thunderdome’s unique needs, incorporating gamification elements and community-driven features to enhance engagement and strengthen user connection within the platform.
A select glimpse into the vast network of companies and brands within LiveStyle Holding, each requiring a tailored approach within our solution to ensure seamless integration, brand identity preservation, and a unified yet flexible user experience.
The LiveStyle platform was adapted to embody the Q-dance brand, ensuring a seamless and immersive experience for its dedicated community. The homepage timeline was optimized to align with Q-dance’s priorities, integrating enhanced merchandise and ticketing features to drive engagement and increase conversions.
Every digital product must strike a balance between business objectives and user needs, but what happens when a platform must adapt to the unique goals of multiple companies?
Within LiveStyle Holding, while the primary business goal across brands was to streamline event ticket sales, we recognized the need for a flexible, scalable solution that could also cater to diverse user expectations.
To achieve this, we designed and developed a modular design system, built on reusable components that could be seamlessly integrated and customized for each brand. This system allows for easy reskinning and adaptation, ensuring every company within LiveStyle maintains its distinct identity while benefiting from a cohesive, high-performing digital experience.
The Unique Live Mode Homepage was designed to bring users straight to the heart of the action. This immersive experience transforms the platform during live events, offering real-time updates, exclusive content, and seamless access to festival streams.
LiveStyle platform in the look of the 'Q-dance' brand.
The homepage timeline was adjusted to the needs of Q-dance with more merchandise and ticket features.
The LiveStyle platform was tailored to reflect the Q-dance brand, ensuring a seamless and immersive experience for its dedicated community. The homepage timeline was optimized to align with Q-dance’s priorities, integrating enhanced merchandise and ticketing features to drive engagement, increase conversions, and provide fans with direct access to the latest festival offerings.
