Obsessed fans. Deep brand history. Digital Transformation.

What's The Deal

One of the world’s largest music event producers, LiveStyle boasts a wide variety of leading live music properties.  LiveStyle produces and promotes single and multiday music festivals across North America, Europe, South America, Australia, and Asia such as Electric Zoo, Spring Awakening, Life In Color, Thunderdome, Tomorrowland, Qlimax, DefQon.1 and so on. LiveStyle also owns Beatport, the preeminent e-commerce platform for DJs, producers and dance music fans that helps launch the careers of the best underground artists and define global music culture.

Our Mission

Help brands within LiveStyle holding connect with their audiences and decrease the dependence on social networks like Facebook. Design platform that will serve as a strategic place for upcoming digital transformation.

Outcome

The all new touchpoint that provides flexibility for future growth, gathers data for festivals development, and suits all companies within LiveStyle holding.

Scope of Work

Strategy
Web Design & Development
User Experience Design
User Interface Design
Research
Social Media and Email Campaign
Digital and Printed Marketing Assets

LiveStyle, Inc.

9171 Wilshire Blvd.
Suite 500
Beverly Hills, CA 90210

Started With a
Solid Strategy

We worked closely with the LiveStyle leadership to craft the strategy.
We emerged all the challenges the organization faced in our facilitated sessions and prioritized the needs and goals of the business and its dedicated customers. This became the groundwork for their digital activities in upcoming years.

Users First

LiveStyle festivals are the haven for fans obsessed with dance music. We painted a clear picture of demographics, psychographics, and all the needs and wants using unique user profiles.

Die Hard
Dance Music Fans
Digital
Natives
Collectors
Non
Conformists
Brand Values

During the strategy sessions, we surfaced the key pillars of the brand personality. This later become a framework for everything created for LiveStyle.

Fans
Experiences
Sustainability
Unity
Energy
Craftsmanship

For the Love of Music

Company Mission
Positioning Statement

As a part of the strategy, we defined the positioning statement and helped to realize the particular consumers' needs. Thanks to this, we always had a clear picture of how we can establish an even stronger position of all brands within LiveStyle holding.

Building Platform
That Matters

To create an adequate experience and atmosphere, that fits multiple brands within LiveStyle holding. We went deep into the user journey and concluded multiple low-fidelity prototypes to test and determine a comprehensive user experience.

Audits

We ran multiple audits on the app early in the process and carefully studied both qualitative and quantitative results. Insights we gained influenced the structure of app as well as offered features.

Low fidelity prototype we did early in the process.
It captures hierarchy, identifies the flow of the user’s journey, and sorts out information architecture.

We have identified multiple pillars that we saw as a great opportunity to enhance
users experience while visiting events or any interaction with any brand.

Multi-brand Challange

Every digital product strives for a good balance between business goals and user needs. But what if products need to be flexible enough to fulfill more than just one company's business goal? While the main business goal for almost every company within LiveStyle holding was to make it easier for users to buy tickets to the events, we had to fulfill multiple user goals and needs. We designed and developed a design system based on components that is ready to be implemented where needed and ultimately able to be reskinned as needed for every single company.

LiveStyle platform in the look of 'Thunderdome' brand.
The homepage timeline was adjusted to the needs of Thunderdome with gamification and community features.

Only a small sample of companies and brands that exist within LiveStyle holding and for which we had to account our solution to.

LiveStyle platform in the look of 'Q-dance' brand.
The homepage timeline was adjusted to the needs of Q-dance with more merchandise and tickets features.

Unique Live Content

Every digital product strives for a good balance between business goals and user needs. But what if products need to be flexible enough to fulfill more than just one company's business goal? While the main business goal for almost every company within LiveStyle holding was to make it easier for users to buy tickets to the events, we had to fulfill multiple user goals and needs. We designed and developed a design system based on components that is ready to be implemented where needed and ultimately able to be reskinned as needed for every single company.

Unique Live Mode Homepage, taking the user to the center of the action.
LiveStyle hired a dedicated team of editors that produced content directly from festivals.

LiveStyle platform in the look of 'Q-dance' brand.
The homepage timeline was adjusted to the needs of Q-dance with more merchandise and tickets features.

Results

We have created a new touchpoint that users can visit and return more than once a day. This generated a lot of new traffic, improved bounce rate (18% drop), and surged page views and that's just one company. The platform and design system we created is going to be expanded to more companies within LiveStyle holding soon.

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