An award-winning app enjoyed by millions of visitors with a unique live content approach.
Q-dance is famous for organizing mind-blowing events attended by millions of genuinely dedicated fans every year from around the world, many of which dedicate weeks to preparing and networking.
Help Q-dance become the brand it deserves in the online environment, help increase ticket sales, and streamline visitor's experience, altogether creating new streams of revenue without alienation millions of currently dedicated warriors.
Growth in ticket and merchandise sales. A whole new market of virtual attendees.
Strategy
Web Design & Development
User Experience Design
User Interface Design
Research
Social Media and Email Campaign
Digital and Printed Marketing Assets
Solid Strategy
We sat down with CTO Michael Guntenaar and the team to craft the strategy. We emerged all the challenges the organization faced in our facilitated sessions and prioritized the needs and goals of the business and its dedicated customers. This became the groundwork for their digital activities in the upcoming years.
Q-dance festivals are the haven for fans obsessed with the harder styles in dance music. Using unique user profiles, we painted a clear picture of demographics, psychographics, and all the needs and wants.
Dance Music Fans
Natives
Conformists
During the strategy sessions, we surfaced the critical pillars of brand personality. This later became a framework for everything created for Q-dance.
One global hard dance music tribe united by Q-dance.
As a part of the strategy, we defined the positioning statement and helped to realize the particular consumers' needs. Thanks to this, we always had a clear picture of how to establish an even stronger position of Q-dance.
To create an adequate experience and atmosphere, we refreshed every aspect of the app. This included a typeface, a new color palette, and a comprehensive user experience.
We ran multiple audits on the app early in the process and carefully studied qualitative and quantitative results. The insights we gained influenced the app's structure and offered features.
Low fidelity prototype we did early in the process.
It captures hierarchy, identifies the flow of the user’s journey, and sorts out information architecture.
The experience begins with screens demonstrating key features and prompting users to create an account or log in. This was a crucial improvement, and we saw an increase in account creation.
All new onboarding experience, notifying users about new features.
It's not new for all harder styles lovers that Q-dance owns a radio station. We decided to use the radio as the core functionality and make it the first screen. This directly resulted in more listeners and therefore increased ad revenue.
The core feature of the application, and radio shows presented by various artists.
Although festival ticket sales were not the main concern of the application since festivals are notoriously sold out in the first hour, we designed a more personalized experience by offering merchandise and other content based on user preferences and behavior. This had a positive effect on merchandise sales.
The core feature of the application, and radio shows presented by various artists.
Q-dance events are a worldwide success and are sold out quickly. With a massive demand for streaming, this could be an excellent opportunity to provide the community at home with a unique festival experience. What if people at home could follow all stages through video live streams? To tackle this, we designed a special "live mode" that turns on automatically when any Q-dance event happens, where people at home can join the paid streams and chat with others. People visiting the festival can also access helpful information, schedule, interactive map, and other information.
The possibility of live streams and virtual attendance created a whole new channel. It turned out to be a massive success, with 4.7M streams during the first festival and 5.5M during the next edition of this very same festival.
Unique live mode version of the application that serves different purposes and fulfills multiple user needs.
We helped produce a social media campaign to promote this brand-new application. Almost 1k people rated the app on the first day; the average rating was 4.8 on App Store and Google Play.
We helped produce a social media campaign to promote the app.
Q-dance application is showing positive growth on every front. We have resolved all challenges that Q-dance wanted to settle. We increased user engagement and enhanced user experience for festival visitors and at-home audiences. We improved data governance and created new revenue streams through paid live streams, which were a massive success. As a bonus, the application was nominated for Dutch Interactive Award in 2018 and won first place in category communities.
