An award-winning app, engaging millions with a groundbreaking live content experience.
Q-dance is renowned for curating awe-inspiring, world-class events that attract millions of fiercely dedicated fans each year. These aren’t just gatherings—they are immersive, transformative experiences where passion, music, and community collide.
Attendees invest weeks in preparation, carefully planning their outfits, travel, and connections to make the most of each event. For many, Q-dance represents more than entertainment; it is a movement, a tradition, and a defining part of their identity in the world of electronic music.
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Help Q-dance establish its rightful place as a dominant force in the online space, enhancing its digital presence while preserving the essence that defines its loyal community. Drive ticket sales, optimize the visitor experience, and unlock new revenue opportunities—all without compromising the passion and dedication of millions of devoted fans.
Achieved significant growth in ticket and merchandise sales while successfully tapping into a whole new market of virtual attendees. Expanded the Q-dance experience beyond physical events, creating immersive digital opportunities that increased engagement, revenue, and global accessibility—all while maintaining the brand’s authenticity and deep connection with its dedicated community.
Strategy
Web Design & Development
User Experience Design
User Interface Design
Research
Social Media and Email Campaign
Digital and Printed Marketing Assets
We collaborated closely with CTO Michael Guntenaar and the team to craft a strategic roadmap for Q-dance’s digital future. Through in-depth facilitated sessions, we identified and analyzed the organization’s key challenges, aligning them with both business objectives and the expectations of its deeply committed community. This process established a solid foundation for their digital initiatives, ensuring sustainable growth and innovation in the years to come.
Q-dance festivals are the ultimate destination for fans devoted to the harder styles of dance music. By leveraging unique user profiles, we gained deep insights into audience demographics, psychographics, and their core needs and desires. This data-driven approach allowed us to craft strategies that resonate with the community while enhancing engagement, experience, and brand loyalty.
Dance Music Fans
Natives
Conformists
During the strategy sessions, we identified the core pillars of Q-dance’s brand personality, forming a framework that shaped all future creative and digital initiatives.
Uniting the world’s hard dance community under one global tribe—powered by Q-dance.
As part of the strategy, we defined the positioning statement and identified key consumer needs. This provided a clear framework for strengthening Q-dance’s market presence, ensuring every initiative aligned with its brand identity and audience expectations.
To deliver an immersive experience that captures the essence of Q-dance, we refreshed every aspect of the app. This included a refined typeface, a bold new color palette, and a seamlessly enhanced user experience, ensuring a cohesive and engaging digital presence.
We conducted multiple in-depth audits early in the process, analyzing both qualitative and quantitative data. The insights gained shaped the app’s structure and feature set, ensuring a more intuitive, high-performance experience tailored to user needs.
Early in the process, we developed a low-fidelity prototype to establish hierarchy, map the user journey, and refine the information architecture. This foundational step ensured a seamless and intuitive experience before moving into full-scale design and development.
The experience now begins with intuitive onboarding screens that highlight key features and guide users to create an account or log in. This strategic enhancement significantly improved user engagement, leading to a noticeable increase in account registrations.
A completely redesigned onboarding experience introduces users to key features and updates, ensuring they stay informed and engaged from the start.
Harder styles fans have long known that Q-dance runs its own radio station. We made it the core functionality of the app, placing it front and center as the first screen. This strategic shift led to a surge in listeners, directly increasing engagement and boosting ad revenue.
The core feature of the application is its radio experience, showcasing exclusive shows from a diverse lineup of artists, bringing the Q-dance sound to fans worldwide.
While festival ticket sales were never a primary focus—given that events sell out within the first hour—we optimized the app to deliver a more personalized experience. By leveraging user preferences and behavior, we curated merchandise and exclusive content recommendations, resulting in a significant boost in merchandise sales.
The core feature of the application is its integrated radio experience, offering exclusive shows from a lineup of renowned artists. This ensures fans stay connected to the harder styles, anytime and anywhere.
Q-dance events are a global phenomenon, selling out rapidly while leaving countless fans eager to experience the magic from home. With the massive demand for streaming, we saw an opportunity to bring the festival experience beyond the physical venue.
To achieve this, we designed a dedicated "Live Mode" that activates automatically during Q-dance events. This feature allows remote fans to join paid live streams, offering full access to all festival stages in real time while interacting with others through integrated chat.
For those attending in person, the Live Mode enhances their experience with essential tools, including a real-time schedule, interactive map, and festival updates, ensuring they make the most of every moment. This innovation seamlessly bridges the gap between physical and digital audiences, creating new engagement opportunities and revenue streams while strengthening the Q-dance community worldwide.
The introduction of live streams and virtual attendance opened an entirely new channel for audience engagement. This innovation proved to be a massive success, with 4.7 million streams during the first festival and an impressive 5.5 million streams in the following edition. By extending the festival experience beyond the physical event, Q-dance significantly expanded its global reach while creating new opportunities for fan interaction and revenue growth.
A unique Live Mode version of the application, designed to adapt dynamically to different user needs. Whether for virtual attendees enjoying live streams and interactive chat or festival-goers accessing schedules, maps, and real-time updates, this feature ensures a seamless and immersive experience for all.
We spearheaded a strategic social media campaign to launch and promote the brand-new application, driving immediate engagement and excitement. On the very first day, nearly 1,000 users rated the app, achieving an impressive 4.8-star average on both the App Store and Google Play—demonstrating its strong reception and seamless user experience.
We helped produce a social media campaign to promote the app.
ncreased Engagement, High Ratings, and Global Reach
The Q-dance application has demonstrated remarkable growth across all key areas, successfully addressing every challenge set by the organization. We enhanced user engagement, delivering an improved experience for both festival attendees and virtual audiences.
Beyond user experience, we optimized data governance and unlocked new revenue streams through paid live streams, which proved to be a massive success. As a testament to its impact, the application was nominated for the Dutch Interactive Awards in 2018 and proudly won first place in the Communities category—further solidifying its position as an industry-leading digital platform.
