Strategy Design Consultancy
Design that Users Love and Businesses Thrive on
I partner with ambitious brands to turn complex problems into elegant solutions. My strategic, user-centered approach focuses on one thing: delivering measurable results that drive your business forward.
Partnered with Leading Global Brands
I'm a product designer who connects design to business results. For over 15 years, I've focused on creating digital experiences that are intuitive, engaging, and deliver measurable outcomes for brands.
My work has helped shape products for companies like ŠKODA, General Electric, Alteryx, and Emplifi. Having lived in the Netherlands, Croatia, and Italy, I bring a broad, international perspective to every project.
n 2023, I put my principles into practice by launching my own hair care brand. Selling thousands of products in the first year was a firsthand confirmation of how a design-driven approach creates business success.
Beyond design, I'm passionate about aquascaping, videography, custom water-cooled PCs, and lifelong learning.
How I Can Help
The "What"
Product Strategy & Discovery
Turning bold ideas into validated, market-ready concepts. I help you define what to build, for whom, and why, ensuring we solve the right problems from day one.
UX/UI Design & Prototyping
Creating intuitive, engaging, and beautiful interfaces that users love and businesses thrive on. From wireframes to pixel-perfect interactive prototypes.
E-commerce
Designing seamless shopping experiences that drive conversions and foster brand loyalty. I combine brand strategy with a user-centered approach to build stores that sell.
Design System Implementation
Building and implementing scalable design systems that ensure brand consistency, speed up development, and allow your product to grow efficiently.
The "How"
Discovery & Strategy
We begin with a deep dive into your business goals, target audience, and challenges. Together, we'll define key success metrics and create a clear strategic roadmap.
Design & Iteration
I translate our strategy into tangible designs through a transparent, iterative process. You’ll be involved at key stages, providing feedback to ensure the solution perfectly aligns with your vision.
Handoff & Support
You receive a comprehensive package of pixel-perfect assets, interactive prototypes, and clear documentation for your development team. I remain available to ensure a smooth implementation.
Measurement & Growth
Launching is just the beginning. I partner with you to analyze post-launch performance, gather user insights, and identify opportunities for continuous improvement and growth.
Selected Work
A multibillion-dollar unicorn bringing the future of Analysis & Reporting even closer.
Alteryx, Inc. - Analysis & Reporting Platform
An award-winning app, loved by millions, redefining engagement through a unique live content experience.
Q-dance B.V.- Events, Streaming & Live Content App
Trusted by 40 million fans. David Guetta relies on Abletunes to craft chart-topping hits.
Abletunes Ltd. - Innovative Audio Plugin
A legacy built on passion. Two decades of dedication, a deep brand history, and obsessed fans.
Livestyle, Inc. - Social Media & Streaming Platform
The market-leading social media marketing platform, trusted by over 9,100 brands worldwide.
Emplifi Inc. - Customer Experience & Social Media Marketing Platform
A leading Ad Server, trusted by top brands like Costco, Home Depot, Gannett, and H-E-B.
SparkLIT Networks, Inc. - Ad Serving Platform
The Founder's Mindset
Anyone can talk about design that drives results. I believe in proving it. By founding my own brands and building products for real users. I've tested my principles in the most demanding environment. When every design decision has a direct financial consequence, you quickly learn what truly works. I bring this battle-tested experience to every client project.
Redefining the hair care industry. Thousands of sales monthly—and growing.
meer.care
A dream turned into a brand. Built from scratch with passion and persistence.
Bridging the gap between hardstyle fans and the biggest radio station—seamlessly through our desktop app.
q-player.com
Developed in Electron, celebrated by the community. Featured in the Electron Gallery and earning GitHub stars.
Unleashed the gaming beast in players with WoW gaming servers.
wowfuture.eu (Archived)
Developed and operated private gaming servers for multiple versions of World of Warcraft and other games.
Driven by Curiosity
My passion for design doesn't end when I close my laptop. I believe that curiosity is the engine of creativity, whether I'm composing a photograph, building a custom PC, or designing an underwater ecosystem. These side projects are where I experiment, learn, and recharge.
Here are a few things I love doing.
Your Creative Edge in an Automated World
As AI handles the routine, true competitive advantage comes from creativity and strategic design. I partner with brands to create exceptional, human-centered experiences that automation can't replicate and customers won't forget.
