Strategy Design Consultancy
I partner with ambitious brands to turn complex problems into elegant solutions. My strategic, user-centered approach focuses on one thing: delivering measurable results that drive your business forward.
I'm a product designer who connects design to business results. For over 15 years, I've focused on creating digital experiences that are intuitive, engaging, and deliver measurable outcomes for brands.
My work has helped shape products for companies like ŠKODA, General Electric, Alteryx, and Emplifi. Having lived in the Netherlands, Croatia, and Italy, I bring a broad, international perspective to every project.
n 2023, I put my principles into practice by launching my own hair care brand. Selling thousands of products in the first year was a firsthand confirmation of how a design-driven approach creates business success.
Beyond design, I'm passionate about aquascaping, videography, custom water-cooled PCs, and lifelong learning.
Turning bold ideas into validated, market-ready concepts. I help you define what to build, for whom, and why, ensuring we solve the right problems from day one.
Creating intuitive, engaging, and beautiful interfaces that users love and businesses thrive on. From wireframes to pixel-perfect interactive prototypes.
Designing seamless shopping experiences that drive conversions and foster brand loyalty. I combine brand strategy with a user-centered approach to build stores that sell.
Building and implementing scalable design systems that ensure brand consistency, speed up development, and allow your product to grow efficiently.
We begin with a deep dive into your business goals, target audience, and challenges. Together, we'll define key success metrics and create a clear strategic roadmap.
I translate our strategy into tangible designs through a transparent, iterative process. You’ll be involved at key stages, providing feedback to ensure the solution perfectly aligns with your vision.
You receive a comprehensive package of pixel-perfect assets, interactive prototypes, and clear documentation for your development team. I remain available to ensure a smooth implementation.
Launching is just the beginning. I partner with you to analyze post-launch performance, gather user insights, and identify opportunities for continuous improvement and growth.
Alteryx, Inc. - Analysis & Reporting Platform
Q-dance B.V.- Events, Streaming & Live Content App
Abletunes Ltd. - Innovative Audio Plugin
Livestyle, Inc. - Social Media & Streaming Platform
Emplifi Inc. - Customer Experience & Social Media Marketing Platform
SparkLIT Networks, Inc. - Ad Serving Platform
Anyone can talk about design that drives results. I believe in proving it. By founding my own brands and building products for real users. I've tested my principles in the most demanding environment. When every design decision has a direct financial consequence, you quickly learn what truly works. I bring this battle-tested experience to every client project.

meer.care
A dream turned into a brand. Built from scratch with passion and persistence.
q-player.com
Developed in Electron, celebrated by the community. Featured in the Electron Gallery and earning GitHub stars.
wowfuture.eu (Archived)
Developed and operated private gaming servers for multiple versions of World of Warcraft and other games.
My passion for design doesn't end when I close my laptop. I believe that curiosity is the engine of creativity, whether I'm composing a photograph, building a custom PC, or designing an underwater ecosystem. These side projects are where I experiment, learn, and recharge.
Here are a few things I love doing.







As AI handles the routine, true competitive advantage comes from creativity and strategic design. I partner with brands to create exceptional, human-centered experiences that automation can't replicate and customers won't forget.